Support teams deal with customer complaints and refund requests daily, providing immediate insights into operational issues. Before dashboards flag a timeout problem or a sharp drop in conversion rates, support teams might already notice a surge in refund requests or recurring complaints that signal deeper systemic issues. For instance, simultaneous refund requests due to 'incorrect item' could indicate mismanaged inventory data or an error in product listings. Ignoring these frontline indicators delays addressing the core issues, leading to operational inefficiency and customer dissatisfaction. These insights should inform and update internal systems and processes as part of a feedback loop to prevent decay in service quality over time.